Paytm was quickly eliminated from the Play Store last Friday due to “repeated policy violations,” in accordance to Google. Hours later, it got restored.
Digital payments leader Paytm has stated Google briefly eliminated its app from its Play Store besides any warning and compelled it to comply with its mandate.
“This will be acquainted to all Indian web agencies due to the fact that they face comparable arm-twisting and concern of Google’s dominance over India’s digital ecosystem each and every day,” Paytm stated in a weblog publish that paints a one of a kind image of the whole incident.
Given that the IPL season has simply begun, Paytm had launched a marketing campaign where customers may want to acquire cricket stickers and scratch cards on making transactions on its app by using UPI. Users may want to then win cashbacks upon gathering a positive variety of stickers – a scheme that appears pretty comparable to a marketing campaign that Google had themselves run for the duration of Diwali last year.
As per Google, this scheme itself did not violate its coverage however Paytm was taken down due to the fact it was using its repayments app to promote Paytm First Games, which has a each day fantasy sports component to it.
“Your app consists of content material that doesn’t comply with the Gambling coverage as it affords games with “loyalty” (e.g. engagement or activity) factors that (1) are accumulated or accelerated by using real-money purchases which (2) can be exchanged for objects or prizes of real-world financial value,” Paytm’s weblog said, quoting the memo from Google.
As per Paytm, Google despatched its first notification at 11.30am on 18th September and due to this fact banned the app besides giving it the possibility to respond. The weblog notes that Google Play Support did reach out to the enterprise on three distinctive events (on August 20th, August 28th and September 1st) with worries on a separate matter of Paytm First Games’ promoting via the Paytm app.
Screenshots shared by means of Google in an e-mail on 18th September highlighting issues with the scheme
“Google’s own payment app, Google Pay oftentimes runs comparable campaigns in India,” it said, citing Google Pay’s “Tez Shots” campaign. “Presumably, such cashback campaigns of Google Pay are now not in breach of Play Store policies, or perhaps they are, however a unique set of policies observe to Google’s very own apps.”
“We hold that our cashback marketing campaign was inside guidelines, as nicely as all legal guidelines of the land,” Paytm in its statement. “We did now not wreck any policies and there was no violation. It is now not associated to gambling in any manner whatsoever.”
It doesn’t assist that the policies in the coverage declaration don’t seem to be clear. As mentioned via a Techcrunch report, Paytm can’t promote it’s fantasy sports app on its parent app however it can do so by using Google’s search and Google-owned video-sharing platform YouTube.
This isn’t the first time that Google is being been accused of giving its personal apps an unfair advantage. Since a grievance was once filed in February, India’s antitrust body has been looking into these allegations.
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