PUBG Cell, the sleeper hit title that was banned in India two months in the past over cybersecurity issues, is plotting to make a return on this planet’s second largest web market, two sources conversant in the matter instructed QuanticNEWS.
The South Korean agency has engaged with international cloud service suppliers in latest weeks to retailer Indian customers’ knowledge inside the nation to allay New Delhi’s issues about person knowledge residency and safety, one of many sources mentioned.
The gaming big has privately knowledgeable some high-profile streamers within the nation that it expects to renew the service in India earlier than the top of this yr, the opposite supply mentioned. Each the sources requested anonymity as they don’t seem to be approved to talk to the press. PUBG Company didn’t reply to a request for remark Thursday.
The corporate may make an announcement about its future plans for India as quickly as this week. It additionally plans to run a advertising marketing campaign within the nation through the pageant of Diwali subsequent week, one of many sources mentioned.
In latest weeks, PUBG has additionally engaged with numerous native corporations together with SoftBank-backed Paytm and telecom big Airtel to discover whether or not they could be occupied with publishing the favored cellular recreation within the nation, an trade government mentioned. A Paytm spokesperson declined to remark.
Chinese language big Tencent initially printed PUBG Cell apps in India. After New Delhi banned PUBG Cell, the gaming agency reduce publishing ties with Tencent within the nation. Previous to the ban, PUBG Cell’s content material was hosted on Tencent Cloud.
Late final month, two months after the ban order, PUBG Cell terminated its service for Indian customers. “Defending person knowledge has at all times been a high precedence and we’ve at all times complied with relevant knowledge safety legal guidelines and laws in India. All customers’ gameplay data is processed in a clear method as disclosed in our privateness coverage,” it mentioned on the time.
With greater than 50 million month-to-month energetic customers in India, PUBG Cell was by far the preferred cellular recreation within the nation earlier than it was banned. It helped set up a complete ecosystem of esports organisations to groups and even a cottage trade of streamers that made probably the most of its spectator sport-friendly gameplay, mentioned Rishi Alwani, a long-time analyst of Indian gaming market and writer of reports outlet The Mako Reactor.
PUBG Cell’s return, nevertheless, may complicate issues for a number of trade gamers, together with some which might be at present constructing related video games to money in on its absence and their conversations with enterprise capital corporations over ongoing financing rounds.
It might additionally recommend that greater than 200 different Chinese language apps that India has banned in latest months may hope to allay New Delhi’s issues by making some modifications to the place they retailer their customers knowledge. (That was additionally the understanding between TikTok and Reliance once they engaged in funding alternatives earlier this yr.)